4 FREE Google Tools That Will help your Website

4 FREE Google Tools That Will help your Website

Running a website can be a challenging experience, especially when you’re trying to keep up with ever-changing algorithms and best practices. Luckily, Google provides various free tools to help you improve your website’s performance, drive traffic, and connect with potential customers. In this post, we’ll explore the value of four essential Google tools that you should start using today.

1. Google Analytics

Google Analytics

Google Analytics is a powerful tool we’ve previously touched on. It helps you track and analyze your website’s traffic. With this tool, you’ll be able to monitor the performance of your pages, check which content is most popular, and determine where your visitors are coming from. Insights garnered from Google Analytics can help you make more informed decisions about your website’s content and engagement strategies.

Some of the key benefits of using Google Analytics include:

  • A better understanding of your website’s user behavior, including which pages are most popular, how long users stay on your site, and where they bounce
  • Insight into the customer journey, including how users find your website and what pages they visit before converting
  • In-depth audience demographics, such as age, location, and interests
  • Data that informs you which engagement strategies are most effective

In short, Google Analytics helps you track data that is essential to making good marketing decisions about your website.

2. Google Search Console

Google Tools - Google Search Console

Google Search Console is a free tool that can help you improve your website’s SEO. This tool provides insights into your website’s search rankings, as well as technical issues that may be hindering your performance. By tracking your website’s SEO performance, you can make data-driven decisions on how to enhance your website’s visibility in search results.

Benefits of using Google Search Console include:

  • Insight into which keywords are driving the most traffic to your site
  • The ability to identify and correct technical issues that may be affecting your rankings
  • Detailed information on how often Google is crawling your site
  • The ability to understand how your website’s search visibility is evolving over time

Google Search Console is an essential tool for any business looking to improve its SEO performance.

3. Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is a tool that helps marketers find the right keywords to target in their content. It assists in identifying high-volume, low-competition keywords relevant to the content that you are creating. By targeting the right keywords, you can ensure that your content is relevant to the interests of your target audience.

Benefits of using Google Keyword Planner include:

  • Assistance in finding the perfect keywords based on search frequency and competition levels
  • Help in identifying related keywords relevant to your target audience
  • Finding queries related to your niche that consumers may be searching for.

With Google Keyword Planner, you’ll be able to target high-converting keywords, which will ultimately drive more traffic to your website.

4. Google Business Profile

Google My Business

Google Business Profile is a free tool that helps small businesses connect with local customers. It provides businesses the ability to manage their Google listing which will appear on Google maps and on search results. By optimizing your Google Business profile, you can improve your chances of appearing in the coveted ‘Local 3-pack’ of search results.

Benefits of using Google Business profiles include:

  • The ability to manage your business information, such as hours, phone number, and address
  • Customer reviews and ratings that can be viewed publicly
  • Help in popping up near the top of search results
  • An easy connection to customers in your local area.

By effectively utilizing Google Business Profile, you can improve visibility to local customers and increase the chances of conversions.


In Conclusion, using Google tools can provide a wealth of information to you about your website, your audience, and your search engine rankings, and can even help you connect better with local customers. Consider adding these four essential Google tools to your website management strategy to help you make data-driven and informed decisions that can take your website to the next level.

Article by:
    Adrian Redmond
  • Front End Web Developer
Web Hosting Canada